Branding

Posted by on Aug 22, 2013 in Slider | 0 comments

The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Ideally, effective branding goes beyond getting your target market to choose you over the competition.  It’s about getting your prospects to see you as the only one offering a solution to their problems. For more, check the main menu options. Do you need a...

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Logos

Posted by on Aug 21, 2013 in Slider | 0 comments

Logo design is a bit like Mark Twain’s observation on good writing:  “The difference between the right word and the almost-right word is the difference between lighting and lightning bug.” There’s a lot to that.  Often, your logo defines your potential client’s first and lasting impression of you and your business.  If that impression is positive there’s a chance that, sooner or later, you’ll have the opportunity to meet.  If not – well, you’ll probably never...

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Photography

Posted by on Aug 14, 2013 in Slider | 0 comments

Kestrel Graphic Design has a long-standing reputation for powerful imagery that stops people in their tracks.  My photography is a big part of  that.  It’s a labor of love, and it seems that people in general share that love. Unlike most commercial photographers, I have an extensive background in traditional illustration and fine art.  That, with my expertise in vector-based illustration, has allowed me to produce a wide variety of work not available through typical commercial photographers. For more, check...

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Illustration

Posted by on Aug 13, 2013 in Slider | 0 comments

Nothing quite like illustration…

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Design

Posted by on Aug 11, 2013 in Slider | 0 comments

ILLUSTRATION!  There’s a word that covers a lot of territory! My background and training as an illustrator “before digital” has served me well.  Back then, it meant working with pencils and brushes and charcoal.  It still does, sometimes.  Or, it may mean computer vector based images. Often, projects still begin on the drawing board – literally – on their way to becoming mixed-media end-products.  My own ‘mixed-media’ background allows me to take on a wide range of...

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