The American Marketing Association (AMA) defines a brand as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Ideally, effective branding goes beyond getting your target market to choose you over the competition.  It’s about getting your prospects to see you as the only one offering a solution to their problems.

Arizona Orthopedics logo design

Arizona Orthopedics logo

A good brand will:

  • Deliver your message clearly
  • Confirm your credibility
  • Connect your target audience emotionally
  • Motivate the buyer
  • Build User Loyalty

Your brand becomes a promise to your consumer – a foundational piece in your marketing communication you do not want to be without.

In the example shown, the client was new to Tucson.  He wanted a logo and branding program that attracted active, healthy people.  The logo, featuring a runner,  and theme slogan – Back in the Game! – supported that goal.  In the end the program was, in the client’s words, a home run! We have people walking in who we’ve never seen before.  But they know us as the team with the mission to get them  Back in the Game!”

Arizona Orthopedic photography

Arizona Orthopedic pocket folder

Whether you are looking to create the perfect identity for your business, or freshen up your current brand, Kestrel Graphic Design can help you create that identity to make your business easily recognizable.

To see more of what I’ve been working on, check out my Gallery page or the posts listed in the right!

Beautiful stuff – but what does my work cost?  Generally less than – often much less than comparable work from a competent shop in Tucson or Phoenix.  I’ve been accused of charging too little, but – I don’t have the big-city overhead.

The question is – What do YOU need?  How may I help you?  Call me today at 520-237-0716 for a free consultation.