Real estate photography

Walston Homes ad

As with most magazine ads I develop, Walston Homes full-page magazine ad was developed using multiple photos.

In this case, the client is advertising custom building services, rather than a specific house, so a specific house at a given location is not relevant.

I photographed the beautiful custom home on an ordinary day, against a clear blue sky.  I replaced the sky with a photo I had taken years earlier.  The trees in the background represent a third photo.  I then balanced color, texture and other mysterious ingredients for the final product.