Loan Rangers branding piece

Loan Rangers magazine ad

Here’s a classic example of effective branding!

These ladies, specialists in home finance, developed a brand name for their services – independent of the company they actually represented.

I developed a logo, and a full-page magazine ad every month.  Their business flourished.  People who they didn’t know recognized them in the supermarket.  And readers of the magazine they advertised in watched for each new ad to appear.

I’ve included several samples of the ads we put together.  Notice the consistency of thought.  Very personal, cheerful and professional in appearance without being ‘stuffy.’  In the end, The Loan Rangers Team branding was probably stronger in the community than the national organization they represented.

Loan Rangers branding piece

Loan Rangers magazine ad

Branding works!